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Joe Hodas (CMO of Wana Brands) on Cannabis Edibles Brands



In the latest episode of Cannabis Unlocked, we interview Joe Hodas – the Chief Marketing Officer of Wana Brands. This conversation comes a few weeks after the landmark announcement in which Canopy Growth purchased the option to buy Wana Brands following US federal legalization.

In this conversation, we discuss brand loyalty in cannabis as it relates to form factors like edibles, flower and vapes. We further dive into the Canopy Growth acquisition and how the transaction will benefit both parties. From there, we discuss Wana’s future growth plans and Joe’s expectations for the evolving competitive landscape in cannabis edibles. Please enjoy!

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